Privacy Policy

Introduction

AdoptyCo ("we," "our," or "us") is a digital advertising management platform that helps businesses manage, optimize, and analyze their advertising campaigns across multiple platforms including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

• Email address
• Full name
• Company name (optional)
• Password (encrypted)
• Profile information

1.2 Google Ads Data

When you connect your Google Ads account through our platform, we access and store the following data via the Google Ads API:

• Campaign performance metrics (impressions, clicks, conversions, costs)
• Ad group and keyword data
• Account structure and settings
• Billing and budget information
• Audience and targeting data
• Historical performance reports

We access this data with your explicit authorization through OAuth 2.0, and you can revoke access at any time.

1.3 Meta (Facebook & Instagram) Ads Data

When you connect your Meta Business account through our platform, we access and store the following data via the Meta Marketing API:

• Ad account information and settings
• Campaign, ad set, and ad performance metrics
• Audience insights and custom audiences (metadata only)
• Creative assets information
• Conversion tracking and pixel data
• Billing and spend information
• Business Manager account structure

We access this data through Facebook Login and Meta Business OAuth. You can disconnect your Meta accounts at any time through our platform or via your Meta Business Settings.

1.4 TikTok Ads Data

When you connect your TikTok Ads account through our platform, we access and store the following data via the TikTok Marketing API:

• Advertiser account information
• Campaign and ad group performance metrics
• Ad creative information and status
• Audience targeting data
• Conversion events and pixel data
• Budget and billing information
• Historical reporting data

We access this data with your authorization through TikTok's OAuth system. You can revoke access at any time through TikTok Business Center or our platform settings.

1.5 Other Advertising Platform Data

We may integrate with additional advertising platforms in the future. Similar data collection practices will apply, and this policy will be updated accordingly.

1.6 Usage Data

We automatically collect information about your interactions with our platform:

• Log data (IP address, browser type, access times)
• Device information
• Features used and actions taken
• Cookies and similar technologies

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide you with our advertising management and analytics services
• Performance Optimization: To generate insights and recommendations for improving your ad campaigns
• Dashboard & Reporting: To display your advertising data in unified dashboards and generate reports
• Customer Support: To respond to your inquiries and provide technical assistance
• Service Improvement: To analyze usage patterns and improve our platform
• Communication: To send you service updates, security alerts, and marketing communications (with your consent)
• Legal Compliance: To comply with applicable laws and regulations

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our platform (hosting, analytics, customer support)
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

All third-party service providers are contractually obligated to maintain the confidentiality and security of your data.

4. Data Retention

We retain your data for as long as your account is active or as needed to provide you services. Specifically:

• Account information: Until you delete your account
• Advertising performance data: Up to 24 months from collection
• Usage logs: Up to 12 months
• Backup data: Up to 90 days after deletion

You may request deletion of your data at any time by contacting us or using the in-app data deletion feature.

5. Data Security

We implement industry-standard security measures to protect your data:

• SSL/TLS encryption for all data in transit
• AES-256 encryption for data at rest
• Regular security audits and penetration testing
• Access controls and authentication mechanisms
• Secure cloud infrastructure (AWS/GCP) with SOC 2 compliance
• Employee security training and background checks

6. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data
• Portability: Request your data in a portable format
• Objection: Object to certain processing activities
• Revoke Consent: Withdraw consent for data processing

To exercise these rights, please contact us at [email protected].

7. Platform-Specific API Compliance

7.1 Google Ads API Compliance

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We:

• Only use Google Ads data to provide and improve our advertising management services
• Do not transfer Google Ads data to third parties except as necessary to provide the service
• Do not use Google Ads data for advertising purposes unrelated to the service
• Allow users to revoke access to their Google Ads data at any time
• Comply with all Google Ads API Terms and Conditions

7.2 Meta Platform API Compliance

Our use of information received from Meta Platform APIs (including Facebook and Instagram) adheres to the Meta Platform Terms and Developer Policies. We:

• Only request permissions necessary to provide our advertising management services
• Use Meta data solely for the purposes disclosed and consented to by users
• Do not sell, license, or purchase any data obtained from Meta
• Do not transfer Meta data to any ad network, data broker, or other advertising service
• Provide clear data deletion mechanisms as required by Meta Platform policies
• Comply with all applicable Meta Platform Terms and policies
• Implement appropriate security measures to protect Meta user data

Users can request deletion of their Meta-related data through our Data Deletion page or by removing our app from their Facebook Settings.

7.3 TikTok Marketing API Compliance

Our use of information received from TikTok Marketing API adheres to the TikTok Marketing API Terms of Service and TikTok Privacy Policy. We:

• Only access TikTok advertiser data with explicit user authorization
• Use TikTok data exclusively for advertising management and analytics purposes
• Do not share TikTok advertiser data with unauthorized third parties
• Implement secure data handling practices as required by TikTok
• Allow users to disconnect their TikTok accounts and request data deletion at any time
• Comply with all TikTok for Business API policies and guidelines

7.4 LinkedIn Marketing API Compliance (Coming Soon)

LinkedIn Ads integration is on our roadmap and not yet enabled in production. Once launched, our use of information received from LinkedIn Marketing APIs will adhere to the LinkedIn API Terms of Use and the LinkedIn Privacy Policy. We will:

• Only access LinkedIn Ads data with explicit user authorization via OAuth 2.0
• Use LinkedIn data solely to provide and improve our advertising management services
• Not sell, license, or transfer LinkedIn data to third parties or data brokers
• Not use LinkedIn data for advertising purposes unrelated to the service
• Allow users to revoke access to their LinkedIn Ads data at any time
• Implement appropriate security measures to protect LinkedIn user and member data
• Comply with all applicable LinkedIn API Terms of Use and developer policies

8. Cookies and Tracking

We use cookies and similar technologies for:

• Essential cookies: Required for platform functionality
• Analytics cookies: To understand how you use our service
• Preference cookies: To remember your settings

You can control cookies through your browser settings.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through our platform. Your continued use of the service after changes constitutes acceptance of the updated policy.